Participant information
Take part in the study
Review marketing campaigns built by an AI agent. Each comes back with one problem flagged. You decide what to do about it — and then you do it.
- Time
- About 35 minutes
- Where
- Online, in a laptop or desktop browser
- Payment
- None — taking part is voluntary
- Recording
- No audio, video or webcam
Recruitment has not started
Sessions begin after ethics approval and a short calibration phase. This page will open the study as soon as it is ready.
What you will do
The session runs in your browser and takes about 35 minutes, because you carry out your decisions rather than just pick them.
- Consent and a short check. You read how your data is handled and agree before anything is recorded. A few questions about your marketing experience follow, and one sample campaign to compare against its brief.
- Four campaigns. Each was produced by an AI agent from a written brief and handed back finished, with one problem flagged. You can open the brief, the source material and every part of the campaign.
- Decide, then do it. You can continue as-is (submit the campaign unchanged), repair it (fix the faulty content inside the existing campaign), salvage it (build a new campaign from only the parts the fault did not touch), or restart (re-run the agent and wait for a new result). Whatever you choose, you carry it out and submit the result.
- A sentence on why. After each campaign you write one or two sentences about your decision and answer a few short questions.
- Your results. At the end you see how each submitted campaign scored, and what the study was looking at.
The aim you are given is simple: produce the best final campaign while using as little time as is practical. The exact points rule is available throughout the session.
Who can join
You can take part if, within the past three years, you have independently done marketing-related work — creating, editing, evaluating or managing marketing content or campaigns — professionally, or for a personal or project purpose.
One thing is checked rather than taken on trust: a short screener asks you to judge whether a sample campaign meets a sample brief. If the task turns out not to be a fit, the session ends there and nothing further is asked of you.
A few questions also record your experience: how recently and how often, whether professionally or personally, and, where it applies, the scale of the campaigns involved. These describe who took part and are reported alongside the results.
You will need a laptop or desktop computer and an up-to-date browser.
Your data
You give informed consent at the start, before anything is recorded. Consent covers three things:
- Task logging — the choices you make, what you submit and how long each step takes.
- Screen interaction data — what you open and edit inside the study page. Nothing outside the study page is recorded.
- Written decision rationales — the sentences you write about your choices. These are anonymised when they are collected.
No audio or video is recorded, so there is nothing to transcribe and no voice or face data to identify you by.
The study will not open until institutional ethics approval is in place. The full consent text, including exactly what is stored, is shown to you at the start of the session.
Questions
Do I need to work in marketing?
No. You need to have done some marketing-related work in the past three years — professionally, or for yourself, a club, a side project or a small business. The task is reading a brief and judging work against it; it does not test marketing craft.
Is there a trick?
No. Each campaign comes back with one problem flagged, and you decide what to do about it. The scoring rule is shown to you in the session, and it is the rule your results are scored by.
Can I do it on my phone?
No. You will be reading and editing campaign material side by side, which needs a laptop or desktop screen.
Can I stop halfway?
Yes, at any point, without giving a reason.
Will I see how I did?
Yes. Your scores are held back until the end of the session so earlier results do not steer later choices, then shown to you. Overall findings will be posted on this site after the analysis.
Why is it unpaid?
It is a master's thesis study that relies on volunteers, recruited through professional communities. No payment is offered.
Curious about the design itself? It is set out on the research design page — best read after your session.